PEPTIDE PREP CLEANSER (WOW CLEANSE)
Cleanse-first. Barrier-safe. Peptide-ready.
Designed as the clean prep step for peptide routines.
Less dryness. Less irritation. Better peptide comfort and consistency.
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THE CORE IDEA (what this is really solving)
Most “cleansers” win by stripping oil and giving a squeaky feel.
That’s the exact opposite of what peptide routines need.
Peptides perform better when the skin is:
● not dry or tight,
● not irritated,
● not sensitised by fragrance/alcohol,
● not “over-cleansed” before actives.
This cleanser is formulated to be a low-interference prep step: remove dirt and daily buildup while keeping the barrier calm so your copper peptides, SNAP-8, Matrixyl systems feel smoother and more consistent.
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WHAT IT IS
A gentle, creamy daily cleanser built around a mild cleansing system plus a hydration-support base.
It works in two roles:
1. Standalone daily face cleanser (AM/PM)
2. Prep cleanser before peptide boosters (face or scalp line users)
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WHAT IT FEELS LIKE
● soft, creamy glide
● low-sting, low-reactive feel
● rinses clean without “tight skin”
● minimal residue, but not squeaky
This is the “wow”: you feel clean and comfortable, so actives after don’t feel angry.
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WHO IT’S FOR
● dehydrated skin (oily or dry)
● sensitive, reactive, or post-treatment skin
● acne-prone users who still want gentle daily cleansing
● peptide users (copper peptides, SNAP-8, Matrixyl 3000, KPV systems)
● anyone who gets tightness from foaming cleansers
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WHY IT WORKS
1) Mild cleansing system
Uses a gentle cleanser base designed to lift dirt and impurities without the harsh “detergent punch” that damages barrier comfort.
2) Hydration + tolerance support built in
● Glycerin supports hydration during the cleanse
● Vitamin B3 (Niacinamide) supports barrier stability and tolerance
● Pro-Vitamin B5 (Panthenol) supports comfort and recovery feel
This is why it’s ideal before peptides: less barrier drama = better user compliance.
3) Low-noise formula
● fragrance-free positioning
● no “extract soup” that changes from batch to batch in feel
● built for consistency across different skin types
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HERO COMPONENTS (customer-facing)
● Hydrating Glycerin Lane (comfort during cleanse)
● B3 + B5 Support System (tolerance + barrier support)
● Gentle Daily Cleansing Base (removes dirt + impurities without over-stripping)
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HOW TO USE (peptide support protocol)
Daily cleanse (face)
1. 1 pump (or coin-size amount)
2. massage 20–30 seconds
3. rinse
4. follow with PEPTIDE CARRIER HA BASE (WOW BASE) with booster
Scalp users (optional)
1. use on scalp 2–4×/week if buildup-sensitive
2. rinse well
3. follow with your scalp peptide system
INCI:
Aqua (Water), Glycerin, Cetearyl Alcohol, Panthenol, Niacinamide, Pantolactone, Xanthan Gum, Sodium Cocoyl Isethionate, Sodium Benzoate, Citric Acid
SKU: CLS1
